Right now, with the release of SINS OF THE FLESH just over two months away, I’m in the trenches promo-wise, gearing up for that last big push to get the word out about the book. By now, I’ve coordinated with the publisher the things that both of us will be doing so as to not duplicate efforts. I’ve already reached out to people about doing guest blogs and am finalizing dates for some of the visits as well as arranging some key booksignings. I’ve also planned to attend conferences close to the release date, like DragonCon and Moonlight & Magnolias.
Both of these conferences happen to be in Atlanta, but target different audiences. DragonCon is totally for the paranormal crowd while Moonlight & Magnolias is more for romance writers and readers.
Which I guess leads to another tip – don’t limit your market! There are lots of different spins that you can put on the same novel in order to reach all kinds of readers. Think out-of-box and target several different markets through things like blog tours, conferences, book signings and even advertising.
What else is being put into place in these final months? Videos, podcasts, book signings, e-mails. Getting out there to share the word about your book is key, both in person and on the Internet. Make sure your website is updated about the release as well as any social media sites you may have.
When it comes to the e-mails, podcasts and video trailers – time them to be effective. Release them too soon and they lose their impact. Wait until the book is almost on the shelves for the most effective use of these two promotional tools.
Check out the schedule below for where I’ll be doing some promotions. I love meeting fans face-to-face and also online. I will be updating the calendar with new events regularly so you can check here or also visit the Meet Me section at www.caridad.com for a listing of events.