Penny Sansevieri, the CEO and founder of Author Marketing Experts, Inc., tweeted the other day about how Starbucks had taught her something about Search Engine Marketing. For the full text of the article, you can click here on this link:
The article contains some useful examples for you on how to increase your visibility on the Internet and improve search engine rankings.
We’ve discussed some of them before, like leaving comments on blogs (and finding those blogs by using news alerts). Sending out books for review and having those reviews posted online is another great way to get your name noticed.
Likewise, we’ve talked about doing article submissions to create buzz and drive traffic to your site.
What else can you do?
Having links from key sites back to yours is another way to improve visibility. How do you do this? If you’re book has something that would be of interest to a particular industry (i.e., knitting, crafts, civil war), find sites for that industry and see if you can’t be listed there. Make connections to stores, vendors and magazines in that industry.
An excellent example of using this kind of marketing is Debbie Macomber’s connections from her books to the knitting industry. Macomber even has her knitting related products with her name available at HSN!
If you’re book is in a particular genre, like vampires, search out sites for that genre and ask to be placed on their list of links. Oftentimes sites may require that you link back to them which seems like a fair exchange.
Search engines will see those incoming links and if the site on which your listed is a high ranking site, that will improve your page ranking.
Finally, don’t forget press releases, especially close to the date of your novel’s launch. Reach out to local papers and use those free press release sites to get the word out!
Hope today’s Tuesday Tip was of help!