| Caridad Pineiro® Romance Author

November 19, 2010November 19, 2010

Fun Friday – New People and Places for You!

I’ve been participating in the Thursday 13 and also do the #FF on Twitter on Fridays. I thought it might be fun to start up a Fun Friday Meme and allow people to share their blogs, sites and other fun things with you and for you to share your favorite fun places, people or things!

So share yourself or your favorite things in the link down below.

The above photo is of my husband and me having fun chasing after the very popular Harry Potter at Station Platform 9 1/2!

September 29, 2009February 17, 2021

Improving Visibility on the Internet

Penny Sansevieri, the CEO and founder of Author Marketing Experts, Inc., tweeted the other day about how Starbucks had taught her something about Search Engine Marketing. For the full text of the article, you can click here on this link:
http://www.articlesbase.com/internet-articles/what-starbucks-taught-me-about-search-engine-marketing-260912.html

The article contains some useful examples for you on how to increase your visibility on the Internet and improve search engine rankings.

We’ve discussed some of them before, like leaving comments on blogs (and finding those blogs by using news alerts). Sending out books for review and having those reviews posted online is another great way to get your name noticed.

Likewise, we’ve talked about doing article submissions to create buzz and drive traffic to your site.

What else can you do?

Having links from key sites back to yours is another way to improve visibility. How do you do this? If you’re book has something that would be of interest to a particular industry (i.e., knitting, crafts, civil war), find sites for that industry and see if you can’t be listed there. Make connections to stores, vendors and magazines in that industry.

An excellent example of using this kind of marketing is Debbie Macomber’s connections from her books to the knitting industry. Macomber even has her knitting related products with her name available at HSN!

If you’re book is in a particular genre, like vampires, search out sites for that genre and ask to be placed on their list of links. Oftentimes sites may require that you link back to them which seems like a fair exchange.

Search engines will see those incoming links and if the site on which your listed is a high ranking site, that will improve your page ranking.

Finally, don’t forget press releases, especially close to the date of your novel’s launch. Reach out to local papers and use those free press release sites to get the word out!

Hope today’s Tuesday Tip was of help!

August 18, 2009October 30, 2018

Website Design KISS

As you can see, we’ve got a whole new look to the site and a big thanks to the designer – MJ from Sizzle Designs. I absolutely love what she’s done and I hope you do as well. It’s clean, but its mood definitely reflects my romantic suspense and paranormals.

So there are a few little tweaks on things I didn’t think about immediately (sorry MJ!) and then there’s the reconstruction of the pages from the old website.

Why reconstruction? Well, I’ve learned a few things and also didn’t realize just how long it had been since I updated some of the pages. So little by little, I’ll be working on those, especially since I’ve got the second SINS book – STRONGER THAN SIN – due to be delivered later in the year.

Here’s what I’ve learned and will share with you in the hopes it will help you with your own website design.

Keep It Simple Stupid: Yep, I let my natural desire to bling just put way too much stuff on certain parts of the site. So to keep it looking clean and professional, I’m trying to unclutter.
Let the program do it for you: There’s a number of places where it would be way easier just to let programming bring in content. For example, on my Cook’s Treat page I’ve figured out how to feed in all the blog posts that had recipes. Much better than my remembering to code and add those blog posts every time. Now I’ve got to work on putting them in alphabetical order, but at least there’s no more recoding to do!
Forget about links to third party news articles: I’ve discovered that online newspapers, etc. don’t keep their articles up for long periods of time and the URLs no longer work. So, rather than having a lot of dead links (as I had on my Press Page), I’m going to just stick to mentioning the articles without a link. But if anyone knows of a good link checker, it would be greatly appreciated.
Don’t mention dates without a year!: I didn’t realize how many times I said, “this October” or similar and forgot to go back and update it later. So “this October” was actually like three Octobers ago! Be specific with dates or maybe better yet – if the date isn’t important, leave it out.
Using Categories Correctly: Remember that comment about letting the program do it. Well to do that you have to be consistent. WordPress and many other programs let you create “categories” for your links and blog posts. Be consistent when you use those so that you can pull up just the content you want rather than a mish-mosh of unrelated posts. Also, create categories that will actually assist you in gathering data for your website visitors.

Thanks for dropping by! I hope this Tuesday Tip was helpful!

Also, please be sure to drop by tomorrow to share some time with a wonderful friend and fellow author – Amanda McIntyre. Amanda will be sharing some of her recent exploits with us and anyone who leaves a comment on tomorrow’s blog by midnight EST will be eligible to win a SINS OF THE FLESH t-shirt!