Increasing Backlinks to Increase Website Traffic

SEO (Search Engine Optimization) experts will tell you that one of the most important things you can do to increase website traffic and improve search engine listings is to increase the number of backlinks to your website.

What is a backlink? Backlinks are incoming links to a website. Backlinks are also one way that Google determines PageRank in order to assess the popularity of a website. (Did you know Page is actually the name of Larry Page, the inventor of the ranking algorithm?)

Wondering how your website ranks and how many backlinks there are to it? Click here for a nice backlink checker that also provides a ton of other info.

So how can you boost backlinks?

1. Exchange links to your website with others. List them on your links page in exchange for them linking to you. If you’ve got a book/author/writing related website to share, leave a comment with it and I’ll add you if you’ll add me!

2. Article submissions. Writing articles in your area of expertise or about topics of interest are a great way to create backlinks. E-zine Articles is a great way to do this. You can check out some of my articles by clicking here.

3. Social sites (Facebook, Twitter and Myspace) and social bookmarking are also great ways to create backlinks and it doesn’t have to be time-consuming. Applications like Hootsuite and sites like Ping.fm allow you to propogate multiple sites. Make sure to bookmark important pages on your site to Digg, Delicious and Stumbleupon, but also remember that “social” bookmarking is about being “social”. Share fun and interesting links as well via these sites.

4. Video submission sites are another manner in which to generate backlinks to your site and your uploaded videos.

5. Get listed at the various search directories like dmoz.org, Alexa, Google, Bing and Yahoo. This will assist in making sure that these search engines spider your site. This will help boost where you appear in their listings.

6. Guest blogs and comments on blogs also help create backlinks to your site. While every blog/website has a different method for leaving comments, try to use choose the method that allows you to leave your name and URL.

I will leave you with those tips for now, but I also invite you to drop by later today and visit with me at the Carina Press blog where I will be chatting about AZTEC GOLD and what inspired the story, including my own personal fear which influenced the herione’s character.

Promoting Yourself Using Social Bookmarking

If you’re a published author and you want to learn about how to promote your book, I highly recommend that you sign up for the Author and Marketing Experts newsletter. The newsletter is chock full of tips and tricks for how to publicize your book. You can also check out their free online courses and podcasts at Publishing Insiders.

One of the tips in a recent newsletter was about social bookmarking and you can also click here to read an article on maximizing book reviews by using social bookmarking.

Of course by now some of you may be wondering, “What the heck is social bookmarking?”

Social bookmarking lets you share your favorite websites, pages, etc. with others. Sites such as Delicious, Digg and Stumbleupon are just some of the sites which store your bookmarks and share them with others.

If you’ve got the Google Toolbar, you can also post your content to Blogger, Facebook, Myspace, Twitter, Yahoo and a number of other services with just the click of a button.

What can you share? Articles or blogs that you’ve written, reviews for your books, videos, contests and basically anything that you have online and that you want to share.

These bookmarks are great tools for having people discover you and your work and will help drive people to your website.

You can also make it easy for others to share information you’ve created by using buttons such as these in your posts and on your website! You can get this simple social bookmark widget at Addthis.com.


Bookmark and Share

I hope you enjoyed today’s Tuesday Tip.

Also, many thanks for all your help last Tuesday when I asked for suggestions for some upcoming contest. The lucky winner of the Valere! Please e-mail me your postal address so I can send your prize.

Teaser Tuesday and a Call for Help!

Today is a teaser Tuesday because I’m going to whet your apetites about some upcoming contests as well as ask you to help out with those contests.

But not in the way that you might think.

With two upcoming fall releases (AZTEC GOLD, a vampire novella, and STRONGER THAN SIN, the next book in the SIN HUNTERS paranormal romance series) I’m going to be running some special contests later in the year.

In fact, I’ve already been gathering up all kinds of fun prizes for you!

There will be a beautiful gold Aztec-style butterfly, a silver SONY PRS300SC E-Reader Pocket Edition, Gift cards, delicious Bath & Body Works goodies, t-shirts, hats and books. But I’d like to know from you what kinds of things you like to see in contests and whether you tweet them, share them on your Facebook and Myspace pages, list them on your sites, etc.

To thank you for the comments you post below, I will pick one of you to win a copy of SINS OF THE FLESH and a STRONGER THAN SIN t-shirt!

Just leave a comment by midnight EST Friday, June 18th for a chance to win those goodies.

Alleviating the demands of Social Media Promotion

My friend Rayna Vause and I were recently at the Moonlight & Magnolias conference in Atlanta to give a workshop on publicity and promotion in cyberspace. One of the topics we discussed was Social Media and how to use it to help build your brand online.

One of the major concerns expressed by many was the time demands of being in so many places online. It’s a truly valid concern. With so many authors still holding down jobs and/or the needs of family, spending time on the web and social media sites can be a major time suck, especially when you’re also trying to write a book.

But it is possible to use technology to alleviate some of the demands of Social Media promotion. If you’ve got a blog, Facebook, Twitter and Myspace, it’s possible to automate many of these applications so that you’re content will be available on all of them with minimal work. How do you do that?

Feed your blog to your Twitter, Facebook and/or Myspace pages:

Both Twitter and Facebook allow you to feed content automatically from your blog. In Facebook, find your NOTES section and you will see a spot where you can add your blog feed to bring it into your Facebook profile. With Twitter, you can use Twitterfeed to automatically post your blog content as a tweet.

Unfortunately, I have not been able to find a similar application for Myspace, but it is possible to create a widget for your blog feed that you can embed on your Myspace page or in other applications that accept Widgets. I’ve used Spring Widgets and find their RSS feed widget very handy.

Feed your Twitter, Facebook and/or Myspace to each other:

It’s possible to feed your various tweets, status changes, etc. from one Social Media site to another.

To feed your Facebook status to Twitter and vice versa, you can use this Twitter application on Facebook:
http://www.facebook.com/search/?q=twitter&init=quick#/apps/application.php?id=2231777543&ref=search&sid=1130005412.376077238..1

To feed your Tweets to Myspace, you can try out this application:
http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID=463617608

Keeping track of your Social Media Sites:

There are a number of applications that will allow you to view and take action on your various sites at once. Two of the more popular and useful applications are TWEETDECK and HOOTSUITE.

Tweetdeck is a desktop application that will allow you to see tweets, respond, retweet as well as view your Facebook and Myspace content. Hootsuite is a web-based application that also does much of the same, but also allows you to schedule tweets. A great ability to have if you must get information out but know in advance that you will not have access to the web.

I hope you found today’s Tuesday Tip helpful and that it will help you avoid the possible time suck of Social Media. If you have any good applications that you can recommend, please let us know by posting them to the comments section.

Thoughtful Thursday – Unsocial Networking

nullI belong to a couple of social networks, namely Myspace and Facebook. Must confess to liking Facebook much more. It’s easier to use and has allowed me to catch up with lots more of my friends. I hadn’t really planned on joining, but was convinced to do so. I’m not sorry that I did, except for what I’d like to call the unsocial networking aspects of both it and Myspace.

As an author who likes to get the word out about herself, I understand that a lot of connections are made for purposes of promotion. You friend people and join groups. Post everyone now and then. Notice the every now and then part of it because at some point the strictly promo aspect becomes a little too much hence the unsocial part of it. Those daily reminders or huge Myspace comments that are little more than commercials for what you’re offering.

It’s okay to get the word out there about your work. People expect some of that when you friend someone like an author. But it’s also supposed to be about getting to know each other. Sharing what you think is fun (or not). Showing people a new side of you or pictures of interesting things. Giving people a slice of your life and seeing a slice of someone else’s. If you’re a friend, that’s what you’ll share with me and I hope that’s what I’ll share with you.

My two cents on this Thoughtful Thursday.

Also, while tomorrow is Fun Friday, it’s also Good Friday. In light of that, there won’t be a blog post tomorrow in light of the Holy Day. Look for me to post the names of the various blog winners sometime over the weekend.