I came across a very nice site – Penelope’s Romance Reviews – which had an interesting discussion about some of the activities that are going on in the world of books today. In actuality, it may not even be limited to the world of books since things like paying for reviews or even fake reviews have hit several industries.
A recent NY Times article discussed the plague of fake reviews and its impact on businesses.
Why is it so important to pump up the number of reviews for books, especially at sites like Amazon? It’s my understanding the Amazon algorithms have a magic number and once you hit that number, your book starts getting more attention in their world.
So what’s so wrong about gaming the system with scads of reviews offered in exchange for like reviews or for payment? Or gaming the system in a myriad of other ways about which the average reader may not be aware?
I think Penelope hit the issue on the head with one word: Integrity. Are you willing to sacrifice your integrity for a sale?
As many of you who visit are readers, how do you feel about this? Have you been burned by buying a book with dozens of five star reviews only to shake your head and wonder how that was possible? Granted, not everyone will love/hate a book in the same way.
Anyway, I’d love to get your thoughts on this today! Also, look for me to be sharing some photos from my little adventure to BEA. Tomorrow I’m off to Philly for another conference, so I’ll be sharing over the weekend as well.