Tag Archives: search engines

Increasing Backlinks to Increase Website Traffic

SEO (Search Engine Optimization) experts will tell you that one of the most important things you can do to increase website traffic and improve search engine listings is to increase the number of backlinks to your website.

What is a backlink? Backlinks are incoming links to a website. Backlinks are also one way that Google determines PageRank in order to assess the popularity of a website. (Did you know Page is actually the name of Larry Page, the inventor of the ranking algorithm?)

Wondering how your website ranks and how many backlinks there are to it? Click here for a nice backlink checker that also provides a ton of other info.

So how can you boost backlinks?

1. Exchange links to your website with others. List them on your links page in exchange for them linking to you. If you’ve got a book/author/writing related website to share, leave a comment with it and I’ll add you if you’ll add me!

2. Article submissions. Writing articles in your area of expertise or about topics of interest are a great way to create backlinks. E-zine Articles is a great way to do this. You can check out some of my articles by clicking here.

3. Social sites (Facebook, Twitter and Myspace) and social bookmarking are also great ways to create backlinks and it doesn’t have to be time-consuming. Applications like Hootsuite and sites like Ping.fm allow you to propogate multiple sites. Make sure to bookmark important pages on your site to Digg, Delicious and Stumbleupon, but also remember that “social” bookmarking is about being “social”. Share fun and interesting links as well via these sites.

4. Video submission sites are another manner in which to generate backlinks to your site and your uploaded videos.

5. Get listed at the various search directories like dmoz.org, Alexa, Google, Bing and Yahoo. This will assist in making sure that these search engines spider your site. This will help boost where you appear in their listings.

6. Guest blogs and comments on blogs also help create backlinks to your site. While every blog/website has a different method for leaving comments, try to use choose the method that allows you to leave your name and URL.

I will leave you with those tips for now, but I also invite you to drop by later today and visit with me at the Carina Press blog where I will be chatting about AZTEC GOLD and what inspired the story, including my own personal fear which influenced the herione’s character.

Improving Visibility on the Internet

Penny Sansevieri, the CEO and founder of Author Marketing Experts, Inc., tweeted the other day about how Starbucks had taught her something about Search Engine Marketing. For the full text of the article, you can click here on this link:
http://www.articlesbase.com/internet-articles/what-starbucks-taught-me-about-search-engine-marketing-260912.html

The article contains some useful examples for you on how to increase your visibility on the Internet and improve search engine rankings.

We’ve discussed some of them before, like leaving comments on blogs (and finding those blogs by using news alerts). Sending out books for review and having those reviews posted online is another great way to get your name noticed.

Likewise, we’ve talked about doing article submissions to create buzz and drive traffic to your site.

What else can you do?

Having links from key sites back to yours is another way to improve visibility. How do you do this? If you’re book has something that would be of interest to a particular industry (i.e., knitting, crafts, civil war), find sites for that industry and see if you can’t be listed there. Make connections to stores, vendors and magazines in that industry.

An excellent example of using this kind of marketing is Debbie Macomber’s connections from her books to the knitting industry. Macomber even has her knitting related products with her name available at HSN!

If you’re book is in a particular genre, like vampires, search out sites for that genre and ask to be placed on their list of links. Oftentimes sites may require that you link back to them which seems like a fair exchange.

Search engines will see those incoming links and if the site on which your listed is a high ranking site, that will improve your page ranking.

Finally, don’t forget press releases, especially close to the date of your novel’s launch. Reach out to local papers and use those free press release sites to get the word out!

Hope today’s Tuesday Tip was of help!