Tag Archives: starbucks

Tips for Spending Less

If you’re like me, one of those things on the list of New Year’s resolutions was to spend less. Actually, I had already put that plan into place toward the end of last year with some nice results so the goal is really to continue that savings plan.

How did I manage to cut my spending last year? Well, here’s just a list of some of those things!

1. Brown bag lunch to work. An average lunch in Manhattan is about $6 so at 5 times a week times 48 weeks, that’s a savings of over $1400.

2. Skip the Starbucks and other fancy coffee in the a.m. Hubby now makes me my morning cup for the train and I rely on the office coffee pot for my other morning fix. With a typical latte at around $4 in NYC, that’s a savings of another nearly $1000.

3. Charge everything I spend. I know that sounds awful, but here’s why I do it:

    a. I get my reward points for every purchase.
    b. I know how much I spent every month.
    c. I use the tagging feature on my charge account every week to flag business expenses.
    d. I have my account send me a daily snapshot so I know whether I am deviating from my monthly spending limit.

4. Coupons. I always hold onto those Bed, Bath and Beyond coupons and only go when I have several of them handy. I also only go when I absolutely need something, which means my trips are generally geared around holidays, birthdays, etc. I also use online coupon sites such as coupons.com and pgeverydaysolutions.com for weekly specials and since I shop at A&P for my every day items, they have a clipless coupon system connected to my shopping loyalty card. That’s wonderful because if you are like me, you often will forget those coupons at home. Another big thing: Only buy what you would normally use and buy it in reasonable quantities. I read an article the other day that Americans throw out 40% of the food they buy. 40%!!! That’s a huge number.

5. I shop at Costco for the paper goods and other bulk items. I also buy their Kirkland name brand for things like toilet paper and dishwasher detergent. Just as good and generally cheaper.

6. I’ve cut back on dining out and when I do, I try to use restaurant.com certificates or those I’ve purchased at a discount from groupon.com. I also try to frequent local places and they often have online coupons available for discounts on dining.

This year I also plan on brown bagging breakfast to the office. I’ve got a stash of oatmeal and will find a way to make my eggs. Breakfast is important for helping with another New Year’s resolution: Losing weight and eating healthier.

Have you found some other ways to spend less? What will you do with the savings?

Improving Visibility on the Internet

Penny Sansevieri, the CEO and founder of Author Marketing Experts, Inc., tweeted the other day about how Starbucks had taught her something about Search Engine Marketing. For the full text of the article, you can click here on this link:
http://www.articlesbase.com/internet-articles/what-starbucks-taught-me-about-search-engine-marketing-260912.html

The article contains some useful examples for you on how to increase your visibility on the Internet and improve search engine rankings.

We’ve discussed some of them before, like leaving comments on blogs (and finding those blogs by using news alerts). Sending out books for review and having those reviews posted online is another great way to get your name noticed.

Likewise, we’ve talked about doing article submissions to create buzz and drive traffic to your site.

What else can you do?

Having links from key sites back to yours is another way to improve visibility. How do you do this? If you’re book has something that would be of interest to a particular industry (i.e., knitting, crafts, civil war), find sites for that industry and see if you can’t be listed there. Make connections to stores, vendors and magazines in that industry.

An excellent example of using this kind of marketing is Debbie Macomber’s connections from her books to the knitting industry. Macomber even has her knitting related products with her name available at HSN!

If you’re book is in a particular genre, like vampires, search out sites for that genre and ask to be placed on their list of links. Oftentimes sites may require that you link back to them which seems like a fair exchange.

Search engines will see those incoming links and if the site on which your listed is a high ranking site, that will improve your page ranking.

Finally, don’t forget press releases, especially close to the date of your novel’s launch. Reach out to local papers and use those free press release sites to get the word out!

Hope today’s Tuesday Tip was of help!