How I Sold 100000 E-books In 60 Days by Vincent Zandri & a Contest

With all the discussion about self-publishing books and how published authors can reap their backlists in order to sell more books, I thought it appropriate to bring in someone who has become a bestselling author using today’s technologies. So without further ado, here is Vincent Zandri.

How I sold 100,000 E-Books in 60 Days: A Letter to my Mom
By Vincent Zandri

Dear Mom,

For the one-thousandth time, NO, I’M NOT GOING TO GET A ‘REAL JOB!’ I don’t need to. I just sold over 100,000 E-Books in 60 days. Yah, that’s right mom. That’s not a typo. No I’m not drunk again, and no I’m not smoking crack or puffing on whacky weed. I don’t do drugs.

But I sold 100,000 books and I did it with the help of my new publisher StoneHouse/StoneGate Ink. Ok, I know, I’ve had publishers before. Big publishers who gave me a quarter-million bucks in advance for a couple of books that barely made it off the runway before crashing and burning. I know the embarrassment it caused you at the beauty parlor while all those chatty women kept asking you, “Whatever happened to your son? Does he still write?” Well, now you can tell them I hit the 100,000 book club, and when they look at you with disbelieving eyes from under the bulbous transparent hair-dryers and ask you how on earth I did it, you can tell them this:

1. I’m obsessed with my numbers. Kindle numbers. So what’s the first thing I do in the morning even before getting out of bed, I check my numbers via my Blackberry. The information grounds me and gives me a sense of which book or books I might want push that day.

2. Then, after making the coffee and washing up, I hit the Facebook. While in the old days I might have posted something stupid like, “Buy my new book THE INNOCENT!” I rarely go for that direct marketing approach anymore. Better to take the indirect approach. My FB friends get kind of sick of me asking them to always buy, buy, buy. Better to simply post your thoughts and feelings for that moment in time. Even if they’re just silly. People can relate to “I could go for a beer right now!” better than they do, “Buy This Book!” It’s the difference between becoming a real person someone likes and enjoys as a friend, as opposed to a used car salesman whom they most definitely do not. And if people like and appreciate you for who you are, they will probably give your books a try. I.E. Ernest Hemingway and Norman Mailer didn’t survive as bestsellers on talent alone: they spent a great deal of time building their cult of personality.

3. While still on Facebook, I might check out some of the pages I belong to like Amazon Kindle and NOOK. While once a week, I’m allowed to push one of my books like THE REMAINS or GODCHILD directly on the pages, I use these forums more to contribute to whatever conversation is at present going on. Or if there isn’t a particular thread being explored, I might start one, such as “Are Mommy Bloggers More Powerful than the New York Times Review of Books?” E-Book readers are a chatty bunch and they don’t consider their electronic reading devices simply a means for reading the latest and greatest. That e-reader gripped in their hands means they belong to an exclusive club. That club allows its many voices to be heard on the FB pages. It’s fun for readers and fans to hear from the authors they are reading now and again.

4. Same goes for KindleBoards. After hitting up the FB pages, I might log onto that site and either contribute to an ongoing topic at the Writer’s Cafe, or post my own topic. Being on KindleBoards lets other authors like myself know that I care enough about their triumphs and pitfalls to comment on them. We offer encouragement when things are bad, and kudos when things are going well. It’s sort of like a student union for writers.

5. From there I navigate my way to my other online communities…My Twitter, my Edgy Christian Fiction, my Goodreads, my Crimespace, my LinkedIn, and more. if I don’t have something to post there in their respective blog sections, I’ll maybe provide a real-time status update, such as, ‘I’ll be appearing on Suspense Magazine’s Blog Talk Radio…’ I’ll offer up a link to the program along with the time and date of my scheduled appearance.

6. Once all that’s done, I might take an hour to write a new blog for The Vincent Zandri Vox. The blog topic will usually be one that has to do with writing or publishing. On occasion, I’ll write about my experiences in marketing my work. Other writers, especially newbies are starving for information and stories from those who have been there before them. Especially from authors who have been published by both the Big 6 and the Indies like myself. They like to get the inside scoop on what it’s like to be more or less screwed over by a company like Random House only to emerge from the dark wilderness and into the welcome arms of a family run publisher like StoneHouse/StoneGate Ink. Many of these new authors are also interested in the self-publishing process. But that’s more for a very popular blog like JAKonrath’s, “A Newbies Guide to Publishing” blog. I highly recommend it for the DIY author.

7. When the blog is completed, it’s time to make it viral (no mom, I’m not trying to make people sick!). That means I’ll post it to all the social networks like FB, Twitter, Delicious, Google Buzz, Myspace, Digg,… you name it. If the blog is discussion worthy, I’ll re-post it to KindleBoards and a few other discussion-related groups and forums I belong to on FB, Yahoo, Crimespace, and even Goodreads. Lastly, I’ll post the new blog on my fan page and my FB page for The Vincent Zandri Vox.

8. If I have a virtual tour going on, such as the one I will have going for GODCHILD in May, I’ll want to check in on the tour-stop of the day, which can be a review, a guest blog post, an interview, or even a live chat which usually will happen in the evening after dinner. On occasion I might have a blog talk radio scheduled for that day, which can run about an hour.

9. At some point in the day, I’ll want to email some fellow authors and ask them for guest posts for the Vincent Zandri Vox, because your author blog shouldn’t be narrow or static. It shouldn’t be all about you! It should be a communal place where not only my books and opinions are discussed, but a whole range of books and topics.

10. At some point in the day, I’ll check in with my publisher. We’ll strategize and make plans over which books we have coming out when, such as the new special edition combo I have going with the great noir legend, Dave Zeltserman (Dying Memories/Godchild) and my brand new forthcoming novel, Concrete Pearl. Or we’ll talk pricing. The great thing about being with an indie publisher is that they have a lot of freedom to experiment with pricing. My publisher Aaron Patterson is also a bestselling novelist himself (Sweet Dreams, Ariel, …) and he understands the importance of offering up a great book for the lowest price possible. Wow, what concept, huh mom? Our pricing strategy for now is based on the concept of the “rotation.” An author should always have one or two books available at $.99 and maybe another couple at $2.99, perhaps one at $4.99 and, as is the case with my catalog, even one at $8.95. Having some books on sale ensures that your audience is always expanding and even though you might invite a bad review or two by underpricing your books temporarily, the benefits inherent with creating new fans far outweigh the negatives. In any case, all this pricing stuff is a work in progress.

11. Ok, so when all that’s done, it’s time to think about the real thing behind the success. The writing. What’s the most surefire way to sell 100,000 e-books in 60 days? Good, if not great writing. And great writing takes time. It can’t be rushed, even if this is the new era of authors meeting the challenge of publishing two, three, and in some cases, four books per year–a feat unheard of back when I was publishing with the biggies. E-books are forever, and never will they go out of print. So, for as long as a book still resides in your gray matter and not on the printed cyber-page (and yes, mom, trade paperback!), it’s not earning money. However, putting lots of books out for public consumption doesn’t mean skimping on quality. What’s the fastest way to guarantee never to sell 100,000 e-books in 60 days again? Bad writing.

Well, I hope this gives you some idea of what it takes to sell all those books, mom. And I guess you can see now how impossible it would be for me to have a real job. I work seven days a week right now as it is. Talk about a time consuming career. Don’t believe me? Just ask your two ex-daughter in-laws. I’m sure they’d both have something to say on the topic.

But let me ask you something else, mom.

What real job out there would pay me close to $20,000 in a single month to do something I absolutely love? Would I get 20 Gs per month project managing construction projects? Would I get 20Gs per month if I were an accountant? Would I get 20 G’s per moth if I were teaching high school? If I were writing public relations and advertising copy?

Probably not, which is why I choose to be a full-time writer in this, the new golden age of publishing.

I have to go now, mom. Lots of work to do. Tell dad, I said hi! And I hope you guys can come and visit me in Italy soon. Oh, yeah, did I forget to tell you that I can write and conduct my writing business from anywhere in the world???? Now try and do that with a real job and two weeks vacation per year!

All my love,
Vince

Vincent Zandri is an essayist and freelance photojournalist, and the author of the recent bestsellers, The Remains, Moonlight Falls and The Innocent . His novel As Catch Can (Delacorte) was touted in two pre-publication articles by Publishers Weekly and was called “Brilliant” upon its publication by The New York Post. The Boston Herald attributed it as “The most arresting first crime novel to break into print this season.” Other novels include Godchild (Bantam/Dell) and Permanence (NPI). Translated into several languages including Japanese and the Dutch, Zandri’s novels have also been sought out by numerous major movie producers, including Heyday Productions and DreamWorks. Presently he is the author of the blogs, Dangerous Dispatches and Embedded in Africa for Russia Today TV (RT).

He also writes for other global publications, including Culture 11, Globalia and Globalspec. Zandri’s nonfiction has appeared in New York Newsday, Hudson Valley Magazine, Game and Fish Magazine and others, while his essays and short fiction have been featured in many journals including Fugue, Maryland Review and Orange Coast Magazine. He holds an M.F.A. in Writing from Vermont College and is a 2010 International Thriller Writer’s Awards panel judge. Zandri currently divides his time between New York and Europe. He is the drummer for the Albany-based punk band to Blisterz.

You can visit his website at www.vincentzandri.com or his blog at www.vincentzandri.blogspot.com. Connect with Vincent on Twitter at www.twitter.com/VincentZandri, on Facebook at www.facebooks.com/vincent.zandri and Myspace at www.myspace.com/vincentzandri.

Thank you so much for sharing all that very useful information, Vincent. It truly is a full time job to do all that you do.

And now for something completely different!

I am participating in a Splash Into Summer Blog Hop. Just leave a comment saying “I want to splash into summer with a book by (insert the name of the author)” on any blog post between today, May 25 and midnight EST on May 31 for a chance to win a $1o gift card, autographed copies of both SINS OF THE FLESH and STRONGER THAN SIN, plus a T-shirt for THE LOST and some other goodies.

Also check out all the other blogs participating for a chance to win other cool giveaways.

Bradley Cooper & Lots of Excitement!

It’s a dreary Monday here, but we have with us today a man who is hot and humorous. Doesn’t get much better than that!

Today’s Guilty Pleasure is Bradley Cooper who is in almost everything lately. Bradley first caught my eye in ALIAS and apparently attended Villanova for a year before transferring some other school that shall not be named. LOL! I still haven’t seen THE A TEAM although it’s still on my list. Maybe over the summer weekends when I’ve got a little more time.

Hope you enjoyed today’s Guilty Pleasure!

Now for the excitement!

Contest Winner

The winner of Friday’s contest – Margaret Mallory’s THE GUARDIAN – is Sabina E. Please e-mail me your postal address so I can send out your prize.

Check out the cover for THE FIFTH KINGDOM!

Just got the cover for THE FIFTH KINGDOM, my July 11 romantic suspense release from Carina Press.

Live Video Event on May 18 with Donna Grant

Come join me and my fellow Danger Woman Writing Donna Grant for a live video event this Wednesday, May 18 at 9 p.m. EST. We’re going to preview the trailer for THE LOST, the very first book in my new SIN HUNTER series and talk about writing paranormals, our favorite kinds of heroes and lots of other fun stuff.

I’ll be giving away a $10 gift card, an autographed copy of STRONGER THAN SIN and a couple of cool reusable grocery bags so that you can help to protect the environment. You can either click here to join this 30 minute live video event this Wednesday or click on the widget below. Feel free to share the widget with your friends and let them share in the fun and prizes. You can also tweet or share this link: http://t.wbx.me/eemp7


Video Event Winners & a Contest for Margaret Mallory’s THE GUARDIAN!

I want to thank everyone who dropped by our very first video event! I so appreciate being able to meet you and hoped you liked the premiere of the trailer for THE LOST. It’s not live yet, so you’re the only ones who have gotten to see that gorgeous video, unless . . .

You pop in for our next video chat on Wednesday, May 18 at 9 p.m. I have a very special guest coming on, namely my Dangerous Women Writing friend and fellow author Donna Grant. Join us as we discuss writing dark paranormals, alpha heroes and lots of other fun stuff. We’ll have some more prizes for you, like a gift card, bags, shirts and other googies.

Now here are the lucky winners from the last video event! Please send me you mailing address so that I can get your prize out to you!

Karin – $10 Gift Card
Kym A – Autographed copy of SINS OF THE FLESH
JoAnna – Autographed Copy of SOLDIER’S SECRET CHILD
Kai – Caridad Environmentally friendly grocery bag & a lovely beaded bookmark
Cynthia (Artemis) – THE LOST T-shirt
Leanne G – Caridad Environmentally friendly grocery bag & a lovely beaded bookmark

THE GUARDIANWhew, now that we’re done with that! Today is FUN FRIDAY and I want to hear from you about your favorite kinds of heroes. Do you like military men? Highlanders? Vampires? Shapeshifters? Or do you prefer a more sensitive kind of guy?

Leave a comment on this blog post by 3 a.m. Saturday (want to give my CA folks some time to answer) for a chance to win an autographed copy of Margaret Mallory‘s THE GUARDIAN!

Paranormal Romance THE LOST

I’ve got a little teaser for you from the first book in my new paranormal romance series – The Sin Hunters from Forever Romance.

THE LOST will be out on July 26, 2011 and I can’t wait for the series to start. It’s a radically new concept: Energy gatherers who can become anything they want, suck energy from anything in nature – including humans – and use that energy was weapons in a variety of ways. Energy orbs, discharges to erase memories, you name it.

But amidst all that energy there is an even stronger force: Love. Adam Bruno and Bobbie Carrera are two unique and tortured individuals. Adam is emotionally wounded while Bobbie bears both the mental and physical scars of war. When they come together . . .

I hope you enjoy this little excerpt from THE LOST!

The LOST Paranormal Romance by Caridad Pineiro

13 Things I Love About Being a Writer

There are lots of good and bad things about being a writer, but I like being a positive person and so this morning I’m going to focus on 13 things I love about being a writer.

    1. Sharing my stories with people
    2. Creating new worlds and characters
    3. Meeting new people
    4. Sharing what I know with other writers.
    5. Talking about favorite books with other writers and readers.
    6. Visiting new places for conferences and research
    7. Research. I so love learning new things.
    8. My editors who help me improve my writing.
    9. Attending workshops.
    10. Having complete control over my characters (I am such a control freak!)
    11. Making new friends with readers and other writers
    12. Spending time alone writing.
    13. Long walks spent creating new ideas or working through problems.

As you might have noticed, meeting new people and making friends was up there on that list. Sometimes it’s not possible to meet you all in person, but thanks to technology, it is possible to see each other face-to-face!

In the coming weeks I’ll be having some live video interaction with fans and friends and also sharing some of my favorite authors and friends with you. Come join the fun at our very first live video meet and greet TODAY!

We are going to preview THE LOST, the very first book in my new SIN HUNTER series.

I’ll be giving away a $10 gift card, a LOST T-shirt and a couple of cool reusable grocery bags so that you can help to protect the environment. I’ll also be picking some lucky winners to get copies of SOLDIER’S SECRET CHILD and STRONGER THAN SIN!

You can either click here to join the chat today, Thursday, May 5 at 8:30 EST or click on the widget below. Feel free to share the widget with your friends and let them share in the fun and prizes. You can also tweet or share this link: http://t.wbx.me/eemp7

Exciting Happenings!

As I mentioned some time ago, this is an exciting year for me! A number of new novellas, an awesome romantic suspense from Carina press, the launch of the exciting new SIN HUNTER series, vampires at Christmas and so much more! Yes, more! So what can we do to celebrate such an awesome year?

For starters you can join me for a series of incredible video chats over the course of the next few weeks. I’ll be meeting you face-to-face thanks to the wonders of technology and also sharing some of my favorite authors and friends. Come join the fun at our very first chat this Thursday as we preview THE LOST, the very first book in my new SIN HUNTER series.

I’ll be giving away a $10 gift card, a LOST T-shirt and a couple of cool reusable grocery bags so that you can help to protect the environment. You can either click here to join the chat this Thursday, May 5 at 8:30 EST or click on the widget below. Feel free to share the widget with your friends and let them share in the fun and prizes. You can also tweet or share this link: http://t.wbx.me/eemp7

Busy Monday Morning!

I’m taking a break today from our usual Guilty Pleasure Monday because it’s a very busy Monday morning.

Take a moment to visit the Danger Women Writing Blog where Cynthia Eden is chatting about sexy heroes and offering up an ARC of NEVER CRY WOLF, her June 28th release from Kensington Brava, to one lucky commenter.

Using Random.org, I’ve picked two winners for my Getting to Know You Blog: Cindy L. and Jane T. both win STRONGER THAN SIN T-shirts, copies of STRONGER THAN SIN, bath gels and other goodies!! Please e-mail me your postal addresses so I can send out your prizes.

THE LOST Paranormal RomanceBut the fun and prizes don’t stop there! This morning I am over at Attacking the Page discussing how to write a sexy love scene. Drop by and leave a comment for a chance to win an ARC for THE LOST, the first book in my new paranormal romance series from Forever Romance.