Promo in the Trenches

SINS OF THE FLESH - October 27 2009We’ve talked before about what authors should think about doing to promote their books. In case you missed those blogs, here are some links to the prior discussions:

Right now, with the release of SINS OF THE FLESH just over two months away, I’m in the trenches promo-wise, gearing up for that last big push to get the word out about the book. By now, I’ve coordinated with the publisher the things that both of us will be doing so as to not duplicate efforts. I’ve already reached out to people about doing guest blogs and am finalizing dates for some of the visits as well as arranging some key booksignings. I’ve also planned to attend conferences close to the release date, like DragonCon and Moonlight & Magnolias.

Both of these conferences happen to be in Atlanta, but target different audiences. DragonCon is totally for the paranormal crowd while Moonlight & Magnolias is more for romance writers and readers.

Which I guess leads to another tip – don’t limit your market! There are lots of different spins that you can put on the same novel in order to reach all kinds of readers. Think out-of-box and target several different markets through things like blog tours, conferences, book signings and even advertising.

What else is being put into place in these final months? Videos, podcasts, book signings, e-mails. Getting out there to share the word about your book is key, both in person and on the Internet. Make sure your website is updated about the release as well as any social media sites you may have.

When it comes to the e-mails, podcasts and video trailers – time them to be effective. Release them too soon and they lose their impact. Wait until the book is almost on the shelves for the most effective use of these two promotional tools.

Check out the schedule below for where I’ll be doing some promotions. I love meeting fans face-to-face and also online. I will be updating the calendar with new events regularly so you can check here or also visit the Meet Me section at www.caridad.com for a listing of events.

From Strippers to Suspense

Murano glass ceilingPeople often ask me what helps me create new stories. Is it an article I see in a newspaper? Sometimes, but more often than not, stories come to me thanks to the things that I am lucky enough to be able to experience.

A few months ago I was blessed to get away for a writers’ weekend with some writing buddies. Our writing destination – Las Vegas.

Las Vegas! You may wonder how conducive that could be to writing, but after a few days I came away with the proposal for a brand new romantic suspense novel that is currently sitting with my editor for consideration.

How did that happen?

Well for starters, my friends and I spent some time talking out plots and helping each other with problems we were having. It’s always good to bounce ideas off people to see if the idea is working. Then we spent time writing every day.

So now you’re thinking – You could have done that anywhere.

Well, you’re right, but the one thing about Las Vegas – or any new location – was going around and exploring since many of those places and activities generated the idea for that new romantic suspense proposal.

Stripper ClassFor example, we took a class on stripping and lap dancing! Yep, you’re reading it right. Why? Well, as I bumped my knees on the pole, my brain was busy figuring out how the heroine in the book could tempt her hero.

A spa trip yielded yet more insights on temptation while seeing all the construction going on prompted ideas of what would happen if the hero happened to be building a casino in Las Vegas.

Add all those themed casinos, it occurred to me what kind of theme was missing and what kind of casino my hero could be building.

Venetian Hotel
Arc de Triomphe in front of Paris

What about the suspense you’re wondering? Research into the problems casino owners face, like prostitution, money laundering, card cheats, etc. got my mind going about what would be the action behind the romance (and no, not spilling the beans just yet on what I chose!)

Last but not least, a hike into the Red Rock Canyon provided the perfect setting for a suspenseful chase scene!

Red Rock Canyon

I bet you’re saying to yourself, “But what if I can’t get away to some place new?”

Well, look around at the place where you are. What kinds of things are there that you see every day but someone else might find interesting? Are there any places or events you could use in your novel? For example, an interesting local festival or landmark? Could they be the backdrop for your novel (think Fort Hancock as I did for SINS OF THE FLESH). Being intimately familiar with a locale often adds a level of authenticity that resonates with readers moreso than an exotic locale.

Let your imagination run wild! It’s your greatest gift as a writer. Maybe you’ll find like I did that you can go from a stripper 101 class to a suspense novel just by flexing your imagination.

News Alerts

NewsI was searching for a friend’s website the other day when I ran across some nice comments about him at a blog site. I sent him the link and suggested that he set up some news alerts so that he would know about such comments.

Whether you’re a pre-pubbed or published author, interested in a particular topic or have a client you wish to follow, news alerts are a great way to stay abreast of what’s happening.

I use both Yahoo alerts and Google alerts to keep me advised about possible reviews of my novels, but it also helps me to judge the efficacy of online press release sites as well as keep an eye out for people who are pirating my books.

I recently had an incident where a Google alert brought my attention to a site offering downloads of the MISSION: IMPASSIONED series in which I participated for Silhouette Romantic Suspense. I immediately sent the link to my publisher’s piracy contact.

I also watch for reviews and make a point to visit any reviewer who has been nice enough to read and comment on the book. Word to the wise, however – Don’t engage if there’s negative comments. It accomplishes nothing and everyone is entitled to their opinion. Just agree to disagree.

How do you set up a news alert? Click on one of these links to some of the news alert services that are available:

Yahoo: http://alerts.yahoo.com/
Google: http://www.google.com/alerts?hl=en

You may need to open an account with them and check to make sure the account is free.

You can also sign up for news alerts at your favorite television stations, newspapers and magazines, but these may not include searches for activity on the Internet, such as reviews on blog sites, etc.

Keeping abreast of what’s happening puts you one step ahead and will help you to meet lots of new interesting people! Try it out and see!

Digital Publishing and Your Writer’s Rights

Contract ObligationsI blogged a little last week about the RWA National Conference and the workshop on digital publishing (click here for that post). Since then I’ve been thinking about some of the issues that were discussed in that wonderful workshop and I thought I would elaborate a little more on them for today’s Tuesday Tip.

Of course, let me preface this with that this is not intended to be legal advice and you should always consult with legal counsel before entering into any legally binding agreement. With that said, here goes!

Digital publishing is expanding at an incredible rate and with that expansion, there are more things that writers need to think about when entering into a contract. Here are some of the major things to consider:

  • Grant of Digital Rights: If you are a traditionally published author, namely an author of books that are in print, do you intend to grant to your publisher the rights to publish your books electronically? Some major authors have opted to retain those rights until certain issues related to digital publishing are resolved, such as the 9.99 pricing for Kindle editions. There has been a lot of discussion on how this pricing may cannibalize print book costs. One publisher, Sourcebooks, is holding back digital editions to counteract this possible affect. For more on this, you can go to this link: http://www.blackplasticglasses.com/2009/07/20/demand-pricing-for-ebooks/
  • Option Clause: What can I say about this except LIMIT, LIMIT, LIMIT. If you’re selling a 60,000 erotic paranormal to a publisher/e-publisher, try to limit the option for your next book to a 60,000 erotic paranormal.
  • Royalties: Royalties on digitally published books can range anywhere from 4% or 6% if you are with a traditional publisher to 35% to 40% for an e-publisher. Talk is that traditional publishers should pay higher percentages to authors on digital editions of print books and I’m sure that will happen as digital publishing becomes more established for traditional publishers. But regardless of the manner in which you are first published – print or digitally – make sure that you know how the percentage is calculated. For example, is the royalty calculated based on the cover price, catalogue price or the net price. What’s the net price? The amount the publisher gets after deducting costs of distribution, etc.
  • Territory: Make sure of the territory for which you are granting either digital or print rights. Although you may grant print rights to only North America, the Net is global and it may not be possible to limit digital rights to a particular territory. This may limit your ability to sell digital rights in a particular territory to another publisher.
  • Reversion of Rights/Out-of-Print: This is probably the most important of all the things to consider in any contract, namely, when do you get your rights back. With the advent of digital publishing, it’s possible that a book will never go out of print. Therefore, it’s important that you set a standard for when a print book that goes digital will go out of print. For example, if less than $100 a year is earned in royalties, the book is considered out of print or if less than 100 copies, whether print or digital, are sold a year.

I hope you found this morning’s Tuesday Tip helpful!

Copyright 2009 Caridad Pineiro Scordato

Networking

Since I’m headed off to the RWA National conference like many other writers, I thought I’d offer up some tips on networking!

Conferences are one of the best ways of not only improving your craft skills, but also provide wonderful opportunities for meeting new people and expanding your contacts. That kind of networking is invaluable in today’s publishing climate.

So what are some things you can do to accomplish that kind of networking?

  • 1. Get out of your room and down into the common areas. Mingle and don’t be afraid to strike up a conversation with someone who is sitting beside you or standing alone in the lobby if they seem open to communication.
  • 2. Know when not to approach. If two people are standing there talking, heads close together or directly facing one another, they probably don’t want to be interrupted. Also, don’t hover by expectantly. Step away and approach only when they are ready to invite another into the discussion. How do you know that? Look at their body posture. People standing side-by-side or not directly facing one another have not closed themselves off to others.
  • 3. Make sure you have business cards. If you’re a published author, have one card for business contacts and another for fans and readers. The first should have detailed contact information and the latter should have info on your books as well as your website.
  • 4. If you’re published, have bookmarks available to hand to fans and readers, but not to publishing people. They don’t need your goodies, but do need your business card.
  • 5. If you want to submit to someone, see if they are attending and wait for a good time to approach them. In the few minutes before their workshop is not a good time! Also, remember they are people as well. They likely will appreciate some general talk and getting to know you first. Let the conversation segue naturally into talk about what you do and your submission.
  • 6. Be positive! Negative talk is a total turn off so always try to look on the bright side of things and always offer a smile and a thanks. Positive vibes are always welcome.
  • 7. Last, but most importantly, have a good time! Meet new people and reinforce old friendships.

I hope you enjoyed today’s Tuesday Tips. We’ll be traveling tomorrow, so look for some photos and updates on Thursday.

Tuesday Tip – Garage Sales

garagaThey say one man’s junk is another man’s treasure and those words were never more true when it comes to garage sales.

I love garage sales, especially those town-wide ones where you can hit dozens in one day. We’ve been spending some time at the beach which means new requirements in our lives. Beach-style bikes. A rollie thing to carry all the chairs and cooler down to the beach.

Luckily, we were able to hit two neighborhood-wide garage sales and within two weeks, we had our rollie thing for $10 and a pair of bikes for $11. Of course, the bikes needed a little work and that cost a little bit more money, but when we were done, we had new comfortable bikes for less than $50.

In today’s economy, saving those few dollars is a big thing. Of course, you should be careful of what you buy at garage sales. For example, baby carriers and other safety items, even if only a few years old, may no longer comply with current safety regulations.

Garage sales are also a good way to encourage your kids to get rid of unwanted stuff. We started having our daughter do a sale every six months. She totally handled all the sales, which was a good way of learning to deal with money and meeting people (with parents hovering nearby of course). She kept a part of the sales money, a part of it went to a charity and any leftover items which were still in good shape went to a local church thrift store to help them raise money.

How can you know when there’s garage sales or advertise one of your own? Believe it or not, there’s a bunch of sites on the ‘Net to help you! Here are links to some of the sites:

Also check out your local newspapers for ads for the sales.

Of course, besides saving money, who doesn’t imagine buying that dusty old painting or unusual book that will turn out to be worth quite a lot of money. I love watching Antiques Roadshow and hearing someone say they bought it at a yard sale for a dollar and it’s worth several thousand!

So, take a break from your busy lives and find a yard sale, stroll around and enjoy the sights of a new town (or even your own town) and maybe find something useful in someone else’s junk!

Tuesday Tip – Reducing Fear and Stress

stressI know it’s tough out there for so many. We’re worried about the economy, our jobs, health, the world in general. There’s craziness going on in the Middle East and North Korea.

But stress is a killer and can take a toll on you mentally and physically. Today we’re lucky to have with us Dr. Debra Holland who is going to offer us today’s Tuesday Tip on how to reduce fear and stress during the recession.

Thanks Debra for dropping by to offer us this information!

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REDUCING FEAR AND STRESS DURING THE RECESSION
By Debra Holland, Ph.D
www.drdebraholland.com

Financial stress is affecting many Americans. Either they are suffering due to the recession, or they are afraid about their financial future, or both.

This stress is causing sleep disturbances, greater use of alcohol and drugs, compromised immune systems, impatience, irritability, a greater sense of vulnerability, and insecurity. These symptoms strain marital and family relations, cause interpersonal difficulties between colleagues, and lead to health problems.

It’s difficult not to feel stressed, when, by many reports, the economic news seems to be worsening. Each day, newspapers have at least one negative article about the recession, companies struggling or going out of business, charities being underfunded, or personal stories of hardship.

You probably know family members or friends who are out of work. Maybe you even know someone who lost a business or home. Perhaps you worry about the financial health of the company where you work or the business you own. Maybe you worry that furloughs, layoffs, or pay cuts are in your future.

In the last nine months, I have provided counseling services for numerous companies laying off employees. In talking to the individuals who were let go, I’ve seen a significant difference between those who sensed the layoffs coming and took steps to put their finances in order and those who ignored warning signs and
continued to spend their money as they pleased.

Regardless of what’s happening in the economy—something no individual has much control over—those people who took personal control of their finances felt a greater sense of security and experienced less financial fear and stress.

In order to help yourself and your loved ones weather this recession, it’s important to take care of yourself in both internal and external ways. The following are tips to help you keep your stress under control:

EXTERNAL
Reduce your spending, pay off your debts, and save money. I know this is obvious advice, and most people are already making attempts to do this.

Previously experts advised having three to six months of accessible savings. (Your investments don’t count.) Now most financial experts are stressing six months to a year of accessible savings. As your
savings grow, so will your sense of security.

Update your résumé. It’s always good to have an updated résumé on hand, even if your job is secure, and you plan to remain at the same company for years.

Aim for updating your résumé every six months. You never know when an opportunity will cross your path; so it’s good to be prepared. Also, working on your résumé reminds you what you’ve accomplished and exposes any gaps in your knowledge base or skills you need to address.

Learn new skills and cross train. The more you know, the more valuable you’ll be to your current company. Plus, if you want or need to look for a new job, you can choose from a wider variety of positions.

Take on new or innovative projects at work. This may be difficult if your plate is already full. However, if you can manage to fit a project (or a piece of a project) into your schedule, you’ll show management you’re a great team player. Plus, you’ll add to your skill set and your résumé.

Look for creative ways to have fun and connect with family and friends. A tighter budget doesn’t mean giving up fun. I hear from many people how they are rediscovering simple pleasures such as board games, bike rides, and going to the park with their kids. Adults are enjoying a game of cards or bocce ball with the neighbors, where all contribute to the potluck. Some people have told me they don’t want to return to a life of conspicuous consumption, even when the economy improves.

Use setbacks, such as layoffs, to reevaluate your life. Stop and consider your goals and dreams. Are you in an occupation that fulfills you? Your layoff could be a blessing in disguise. Maybe this is the time to go back to school, either part- or full-time. Or maybe you want to start your own small business, or switch careers. Try taking a class and see what happens. If you don’t have the time to physically attend college, consider an online class.

Focus on living a healthy lifestyle. Exercise is an important antidote to the physical and emotional effects of stress. Don’t let your stress cause you to veg out on the couch with junk food. If you are already physically fit, keep up your workout routines. Don’t use economics as an excuse to let your health go. You don’t need a club membership to stay fit. Remember, sit-ups and jumping jacks are free.

If you aren’t already exercising, start taking walks. Being outdoors, absorbing sunshine (vitamin D), fresh air, and nature will help far more than sitting around the house. (If you want to start a more strenuous routine, first consult your doctor.)

For the most part, avoid junk food and eat plenty of fruits, vegetables and lean protein. For snacks stock up on food you can grab–protein bars and drinks, nuts, string cheese, yogurt, hard-boiled eggs, small pieces of dark chocolate, baby carrots, and apple slices.

Make sure you take good vitamin and mineral supplements. Vitamin B is especially helpful for stress. Add Omega 3 oils such as salmon oil to your diet. Omega 3 oils offer many benefits, including helping to keep the brain healthy and smooth out mood swings.

INTERNAL
No matter how your life is spiraling out of control, you still can focus on what you can control–your thoughts, emotions, and actions.

Don’t get caught up in everyone else’s fear. Fear is contagious. It’s easy to absorb the stress and concerns of others, especially if you see it on television, read it online and in newspapers and magazines,
and hear stories of others’ misfortunes.

If something concerns you, plan for how you’ll deal with it, instead of building fear fantasies. Although it’s important to plan wisely for the future, projecting fears about what may happen will only produce stress. Studies show that 94% of what we worry about doesn’t happen.

Once you’ve formulated an action plan for possible problems, let go of your fears and stop thinking about them. Tell yourself that you will deal with your concern if and when it occurs. Until then, focus on other things in your life.

Pay attention to your intuition. Intuition is different from logic, emotions, or your fear fantasies. Whether it’s a still small voice or a “gut” feeling, your intuition is an important guide. The problem is that most people don’t stop to listen to their intuition, much less follow it.

During layoffs, I’ve met with people who were upset because they ignored their intuition, perhaps because someone else told them it wouldn’t happen, or if it did, they wouldn’t be affected. At the same company, I’ve also met people who told me that they’d had a sense layoffs would happen, and they’d be let go. These people had taken care of themselves financially, updated their resume, and perhaps already gone on a few job interviews. The news of the layoff was almost a relief because they’d known it was coming and could now get on with the next stage of their lives.

Recite positive affirmations. Affirmations are statements, usually starting with “I,” that encourage you to think along positive lines. The more positive your attitude, the more you think and act in ways
that will make your affirmation come true.

The more enthusiasm you put into your affirmation, the better. I like to say affirmations while walking or running on the treadmill. The cadence seems to enhance the good feeling I receive from them. My favorite affirmation for abundance is: “I have financial success… being of great service…in an easy, relaxed way.”

Take deep breaths. Taking deep breaths is one of the easiest things you can do to immediately de-stress. By breathing deeply, you relax instead of tense your body. Plus, the extra oxygen helps your brain find ways to handle what is stressing you.

Focus on what’s really important in life. The blessings in our lives come from much more than our material possessions. Instead of focusing on what you don’t have (or fear you won’t have in the future) stay aware of what you do have, (for example, the love of family and friends, civil and religious freedom, and your health.)

Be of service. Look for opportunities to give to others. Being of service may be a small act, such as offering the person behind you your place in the grocery line, or something big, like investing a
large amount of your time through volunteering.

Reaching out to others, especially those less fortunate, will keep you aware of the blessings in your life. No matter how big your problems, there’s always someone with larger troubles to put yours in perspective. Helping others also makes you feel good about yourself, an important antidote to stress.

Cultivate an attitude of gratitude. SPECT imaging research has shown how feeling and expressing gratitude lights up your brain in a positive way. Feeling and expressing gratitude gives an immediate lift to your spirits—a great way to combat stress and fear. Take the time to appreciate both the big and little things in your life. If you are spiritual, give thanks to God for your blessings.

Whether you are experiencing financial difficulties or just feeling concerned about how the economy will affect you, taking external and internal steps to calm your stress will help keep you mentally, physically, and emotionally healthy.

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To receive a free download of Dr. Debra’s booklet, 58 Tips For Getting What You Want From a Difficult Conversation, go to her website: www.drdebraholland.com and sign up for her newsletter.